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Wilkie “Marketing for a Better World” Award, both given by the American Marketing Association; the Philip Kotler Award for Excellence in Health Care Marketing presented by the Academy for Health Care Services Marketing; and the Sheth Foundation Medal for Exceptional Contribution to Marketing Scholarship and Practice. For an e-book to garner attention, generate leads and … Contact your Savvas Learning Company Account General Manager for purchase options. When Marketing an eBook It's Wise to Use the Introduction As a Selling Tool. Plus, give students anytime, anywhere access with Pearson eText Pearson eText is a simple-to-use, mobile-optimized, personalized reading experience available within MyLab. Marketing: An Introduction shows students how customer value — creating it and capturing it — drives effective marketing strategies. 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